Beyond the 4Cs

While color, clarity and carat weight help determine a diamond's rarity, it is the cut of a diamond that defines its true beauty.

Cut also determines how well a diamond will reflect and refract light. The more precisely a diamond is proportioned and polished, the bigger it will look and the more brilliantly it will perform.

We analyze, hand-cut and polish our diamonds using 100X magnification – far surpassing grading standards used by the world's gemological labs. Our unique method of combining and forming facets results in a natural phenomenon of light that forms a perfectly symmetrical ring of eight hearts and an eight-pointed Fireburst®.

That's why Hearts On Fire diamonds take up to four times longer to cut than other diamonds. It is also why a Hearts On Fire diamond looks like no other diamond of comparable color, clarity and carat weight. They sparkle with the utmost brilliance and fire.

We affectionately call it a “ten-table” diamond, as its cut and polish allows it to stand out from as far as ten restaurant tables away.